Logo Design & Branding

By understanding your competitors and taking the time to understand your business we can develop a logo that will make you unique, retain existing customers and attract new business.

Whether you are a start-up business looking for a corporate identity, or an existing company needing a total re-brand, we would love to hear from you.

So what makes a logo great?
Here are a few of the basic elements the we feel are needed to create a great logo.

Keep it simple
The best logos are always simple. They incorporate just one typeface (two at the most) and/or mark. This simplicity makes a quick statement about your company without unnecessary clutter.

Let it be scalable
Logos should be able to scale down small enough to fit on a business card or email signature as well as large enough to fit on a billboard if required. At Design 51 we make sure your logo will scale without becoming illegible.

It must be versatile
A logo should look good in both black and white and colour. Logos are often used in black and white advertising where colour is not available. When colour is used, it should look good in both spot colour and four colour.

Let it be appropriate
Logos should use fonts and colours that appeal to their demographics. Your audience can often influence your colour choices.

It should be different
The best way to stand out from your competition is to be different. Don’t ever copy the competition. Not only is it illegal, you’ll stand a greater chance of getting noticed if your logo is different. While there are many common aspects of logos, there are plenty of ways to make them distinguishable through graphic elements, colours and fonts.

It must be memorable
The best way to be memorable is to make your logo speak truthfully about your company. It should evoke a feeling or provide insight into what your company does. By doing this it will become recognisable over time -Think Coca Cola or Nike.