About Geared Bikes & Wear
Geared Bikes & Wear are a family owned local bike shop located in Chichester, West Sussex. Having built a passion for Road and Mountain Biking over more than 30 years. Geared offer Bike Fit services to set you up on an entry level bike to get you going, or your dream “Once in a Lifetime” bike.
We have worked with Geared from the start of their business venture. We came up with the name, logo & branding and all their printed material. In 2010 Design 51 were commissioned to design & build a new eCommerce store, the brief was to create a simple and easy to use site that showcased the shop’s products and also kept in-line with the company’s existing branding and print.
The result was a fresh new look and a bespoke build CMS that meant the site could be used easily by existing customers and new, plus allow the client to add new products, site content and news articles.

What we did
- Logo Design
- Stationery Design
- Website Design
- eCommerce
- Payment Integration
- Content Management

Tech Used
- xHTML/CSS
- PHP/MySQL
- Bespoke eCommerce System
- PayPal Payments
